So, you now have your Truho page, and populated the basic pages. We tried to account for all the important pages every business should have online.
For more pages, we created the 'special pages' section (you will find it in the 'gears' drop down menu on top right).
Here's a run down of important pages every local business should have online, in order to build credibility and preference among your target customers and the search engines (Hello Google):
1. Homepage: This is the 'about' page on Truho
On Truho, you also get the option to make your 'Activity Feed' (A summary of all the things you post on Truho) as your home page.
While creating your 'home page' , make sure you have useful content with benefits for browsing user clearly spelled out. Keep changing your home change to reflect the changes in your business.
Great 'About pages' have these qualities:
- They tell the story of your business: Why this business was founded, the principles/manifesto/real life interesting story, and a timeline.
- They give customers reason/s why they should choose you - Your products/services are outstanding, your company is doing good work in your locality/industry (with links as proofs), and you have great offers!
- A video about your business (the 'big' story we talked about just now): You can create a post on your Youtube channel and embed it on the 'About' page.
- Links to more information.
2. Basic contact information
Mention this in your 'about page', or create a 'special page for this . You must mention your company name, address, and phone number (the famous 'NAP' in local marketing). Repeat on all pages, where necessary.
Also mention all available information that may help the prospective customer/client: A map, driving instructions, images of the outside of your business/shop, hours of operation, how near major landmarks are, parking availability, forms of payment you accept, among other things.
Truho also gives you a 'feedback' page.
3. Reviews/testimonials page
On Truho, people can leave reviews of your business/products/services/events, depending upon what you are listing.
You can also create a 'special page' on Truho, titled 'reviews policy', where you can lay out the kinds of reviews you will accept and the ones you may delete.
4. Customer service policy (especially for businesses where customer facetime is a must)
Write about your basic store policies, dress, cleanliness, language, allowable behaviors, and your company culture.
Create a 'special page' on Truho, with this title, 'Customer Service Policy'.
5. Customer rights guarantee
This is a step up on the previously mentioned 'customer service policy'. Here, in a Truho 'special page' titled 'Customer rights guarantee', you can write about the quality of service consumers should expect to experience, your guarantees that protect the customers, and the way you business expects to be treated, too.
All these little are very important in earning that great thing, your customers' trust. Good for better ranking in Google search results too.
6. Store locator pages
If you are a 'multiple location' business, like a restaurant, you should create 'special pages' for each of these locations.
Mention all the highlight information for each location:
- Maps, driving locations, nearby landmarks, photos, things you have done in that locality (community-related, for example), key staff (if they are remarkable and may help in trust-building), highlighted reviews for that location store, etc.
- Social media links specific to that location
- Location-specific special offers (Use 'offers' with location specific titles)
For a multi-location business (like a restaurant chain),you can create 'sepcial pages' for each location, and mention the same types of content (aka NAP) as you would mention for a single-location business. They can also include:
- Special products/services available at that location.
- Reviews/testimonials for that location
7. Great product/service pages
- Useful, interesting and detailed description, listing all the benefits: Price/time quotes, Technical specs
- Answers to important questions (you can have detailed FAQ for each product using 'special pages' or on your FAQ page, see below)
- Videos of your product in action/ clients being services
- How your offering is different from your competition: Comparison table (image), awards, guarantees, support policy
- Lots of useful (but reasonable sized) images
Truho has a 'FAQ' page which you can fill out.
Answer all the questions you customers have asked/may ask.
Include all the important keywords related to your business, where you intend to rank, in the questions.
9. Help the user be awesome
This is most important. Say you are in the salon business, you may decide to help your clients with detailed guides on every aspect of hair care. The principle is simple: 'Cover your industry like no one else is doing'. See all those popular Youtube video channels about beauty and such?
Use the 'news' section to write interesting guides and insights that help your clients/customers.
Tip: We suggest you write about competitive brands/shops/products/services - reviews, comparison, flaws, etc.
This helps increase your visibility, especially if your competitors are bigger players.
10. Publish new content regularly
At least, update your content often. If nothing, just click a photo of your clients, title it something like ' The new hair design in Brooklyn?' and post it in 'news'.
Always highlight your industry and your location.